When we think of SEO optimization and lead generation, we think of website content management and optimizing the home page content.
If we concentrate on just that, lead generation and conversion will be short lived and stagnant.
At the same time, when we think of social media, we think of getting connected to a lot of people, networking, advertising your company etc.
What no one really does is combine the two aspects and get fantastic results.
Use social media like Twitter, Face Book etc for SEO optimization and eventual increase in leads and sales! One of the best platforms is of Twitter.
It just takes basic knowledge, some amount of creativity and few minutes every day to optimize and sensationalize your Twitter account for SEO optimization, redirection of leads to your home page etc.
• When social media has just started, the concept of "nofollow" was there and it was supposed to be taken seriously.
Now, when times have changed, do not follow the "nofollow" warning completely.
This attribute, once upon a time, used to signal search engines to not give SEO authority to inbound links from Twitter, LinkedIn etc.
But times have changed and "nofollow" has lost its significance.
So do not forget to tweet and post links whenever possible.
It will be optimizing SEO! • Most of the search engines base Twitter authority in search on your influence on Twitter.
Hence, tweeting as much as possible and building your reach is as important! Building stronger, wider and bigger reach with many followers will help boost your tweet rankings • Your main focus of creating great tweets is to make sure that updates appear in search results.
To do so you need SEO ready keywords.
Do not eliminate these keywords in order to fit the character space of "140 characters" for your tweets • After all the efforts, you need to make sure your content is worth reading, re tweeting and replying for.
All the keywords that you have shortlisted for SEO maximization should seamlessly fit into your numerous tweets so that search engines pick on them and get you on the first page of relevant search results! • Usually, when search engines scan Twitter for spammers or for search results, they usually ignore or eliminate profile names with numbers in it.
The algorithm is set in such a way.
Avoid using numbers is your name.
use a professional name or use the company name As we can see, just one social media site can take a while to be integrated with your SEO philosophy but the results there after are magnificent and available for everyone to see!