Guest posting is a great way to get yourself in front of targeted traffic.
This method puts you in front of another blogger's readers.
In effect you are borrowing traffic from another blog.
Guest posting has been used by many bloggers to gain new readers and subscribers.
Guest posting is simply writing a post to be published on a blog you don't own or run.
You provide a post which has never been published online before.
The blog owner should allow you to include a link back to your blog in exchange for publishing your content..
This method works so well for gaining readers for the following reasons 1.
Birds of a feather flock together - When people are interested in a subject they like to get as much information as possible.
They like to find other blogs to keep up with their niche.
And also read other points of views.
2.
You get to expose your writing to a whole new audience - Readers of the host blog might not ever find your blog otherwise.
The key is to make sure you use your best content.
Guest posting is about putting your best foot forward.
Quality content will showcase your knowledge of your niche.
This is an excellent way to establish yourself as an expert in your market.
3.
You are established as an expert because of Social Proof - As a guest poster you are viewed as expert because you are writing for the blog in the first place.
The readers figure the blog owner already considers you an expert on your subject matter.
Otherwise you wouldn't be allow to write in the first place.
Someone else has validated your ideas and views.
You are borrowing the know, like and trust factors already established on the host blog.
This give you the chance to demonstrate your knowledge while bypassing readers marketing defenses.