Chances are, dear reader, its just wishful thinking.
Over time I've read quite a number of articles (not on ezine articles)where the author talks about this or that domain name that he owns being valuable because it meets this or that criteria for premium status.
Take this with a grain of salt.
There are no rules for premium domain names, only rule makers.
Pundits on the net will tell you that a premium name should be a.
com and made up of one or two short generic words.
That might be true most of the time but recently "Kreishandwerkershaften.
de" went for almost twenty thousand USD.
You'll be told the name shouldn't contain any numerals.
So what about "434.
Com," recently sold for $18,500? My own favorite rule is the one that claims premium names can't contain hyphens; rumor has it the engineers at Google don't like domain names with hyphens.
Then what about "Black-Jack.
Com" which recently sold for more than $ 25,000? In all fairness to the domain pundits-among whose number Yours Truly must be listed-the rules I've ridiculed are generally an accurate reflection of reality.
In most cases a premium domain name will be short, made up of one or two generic words, won't contain either numerals or hyphens, and will have a Com extension.
(And, in the highly unlikely case you should stumble across a name that meets these qualifications and hasn't been registered, by all means buy it!) But what I'm trying to get across here is that Premium Domain Names, like all domain names, are indeed the product of wishful thinking.
If you're not buying it hoping it will appreciate ten thousand times in a year then you are purchasing it in hopes that it will somehow aid your business or organization.
The important thing to realize is that nobody can guarantee you a premium name because for the most part it isn't so simple a matter as feeding data into a computer and registering the result.
Even if it were, most of us couldn't afford the software for the search.
So don't believe anyone that tells you they can.
I think there is only one answer to the question posed by the title that will be true in a majority of cases: Money! Lots of Money.
You either bought it on the domain aftermarket for big bucks-in which case you better hope you have a premium domain name-or somebody wants to buy it from you for big bucks.
If neither happens to be the case, you might have a domain name that's worth a lot to you, but regardless of how closely it adheres to some set of arbitrary rules, you don't have a premium domain name.