Are you using social media marketing to build your business or brand yourself? You must absolutely understand the purpose of social sites and they are for socializing.
Most people that log into these social sites like Facebook, Twitter, LinkedIn, etc etc are there to meet other people not to be bombarded about your business and why they need to join.
You must understand this and learn how to use the sites the right way.
When using these social sites the idea is to brand yourself and not your company.
WHY? Well here are 5 reasons why...
1.
People Buy you Not your company - At the end of the day when someone decides to join a company with you, they join because they see you as a leader or you have some influence over them.
There are two types of people that will join your company.
People you know and people you don't.
So those that do join you, join you because of the brand you have created for yourself.
So learn to build yourself and position yourself up as a leader online and you will have people coming after you.
2.
Switching Companies? - What if and keyword IF...
you decide to switch to another company or your company goes out of business...
Hmm well what do you think would happen to you if you didn't position yourself as a leader vs.
positioning yourself as a JUST a distributor.
Well you would have no followers because nobody knows you.
When you create a list of followers then you are able to reconstruct your business in a great way and probably even faster then your previous one.
3.
To Make affiliate money :o) - Statistics show that 95% of people you introduce your business to will not join you (or at least right away) but what if you could provide them with information to help them along the way.
Affiliate accounts are great ways to strum up some additional income on the side and be able to capture the minds of those who didn't join you and your primary business.
You never know down the line if you are able to help them generate some money in other ways they will decide to also join you in your primary.
4.
Have Products? - Just like with affiliate accounts this also comes into play.
You can ultimately position yourself as a leader if you have a product of your own.
Imagine that just because you have your own product people are running to you to be apart of your business.
This is because they now see you as a leader, mentor, coach and just to be able to get more mentoring from you they will join you in your primary.
I've seen it happen time and time again.
5.
Spamming People? - Let's face it, spamming peoples inboxes takes time and it's flat out rude.
I'd rather spend my time writing a blog then wasting time inboxing everyone about an opportunity they probably don't even care about.
That is where we all want to be.
If you have branded yourself online then you wont have to do that.
People will ultimate inbox you about your opportunity.
I know because it happens all the time.
Hopefully this article has helped you understand why branding is the key to internet marketing success and please feel free to ask me some questions if you need to by sending me an email on my site.
Also while you are there make sure to sign up for my newsletter and get more valuable information which will also help you in your steps to success.