Explainer videos are the latest invention in the world of video. Usually they're 1 or 2 minute animation films designed to attract the attention of the audience and let them know what a client's product is all about. When you have a particular demographic you want to target and want them to know about the product in minutes and how it can benefit them, explainer films are the way to go. Below are the 3 BIG reasons how an animated explainers can successfully help you in turning your target demographic into paying customers, all thanks to one solution - an explainer video production.
They breakdown complex subjects into simple bits of information
If someone starts talking to you about quantum mechanics right now, will you be able to follow about what the speaker is talking about? The reason you can't is because you don't know you're unfamiliar with the topic and that you should probably know a bunch of stuff before you even understand the particular subject. Explainer videos break this rule. By getting to the core of the information, animated explainer films give you information which you can relate to and nod your head for. No subject is difficult. And scripts for explainers are written and designed in such a way that even kids can understand any subject. This helps in the viewer understanding the message in less than a minute and when he sees how beneficial the product or service is, he is bound to buy the product, converting your viewers into customers.
They have an emotional connect
One of the biggest strengths of explainer videos are the way how they builds a story to connect with the audience. Like example: There's Jane who is a shopaholic and loves buying products on discounts. Keeping track of different coupons and browsing different sites for them can be annoyance. Enter the app which tracks coupons from all her regular sites and presents them to her when she logs into her favorite shopping website. It makes Jane's life so much easier. People who shop can easily relate to this situation. Convincing scenarios like this connect with the audience emotionally, making an explainer video production great for turning viewers into potential customers.
They make your idea look cool
Everybody likes getting new things. With an explainer film production you achieve just that. You showcase why your product matters and why people should buy it. Make a compelling case and people will like you for what you are and would want to try out your product at least once. That's what makes an animated explainer amazing at what it does - hooking customers.
Brandepix is an animated explainer video production company that has been creating compelling and entertaining videos for clients across the world. And you don't need a huge budget for animated explainer videos. As per your need, they can range from affordable to very costly ones. Check out our portfolio here: Portfolio and give us a call to discuss about the enormous potential that an explainer video can produce for your business.