If a dance studio owner is going to successfully market to the average parent, they must perfect their lead follow-up and build relationships with those parents.
Email follow-up helps the dance studio owner build a relationship by: keeping in front of the prospect, focusing on the parent and potential dancer, and offering the individual something of value.
Effective prospect follow-up can significantly increase the number of parents/students you guide to your dance studio.
You see, with email follow-up, you are constantly keeping your studio in front of your prospect.
When leads are caught up in their own lives, it is difficult for them to think about other things- particularly your business.
With email follow-up, your lead does not have to remember or think about who you are.
Your follow-up does it for them.
When dance studio owners build a prospect database using our systems, their follow-up becomes extremely powerful.
Think of how much easier it will be to sell to a parent/dancer if you remember their name and other personal details.
The key to lead follow-up is to take what you know about your prospect and cater your message to them.
The lead follow-up should discuss the benefits of your studio that will most appeal to your potential parents/dancers.
By doing this, you are making your lead feel important, appreciated.
And, when they are ready to come sign-up, they will come to you because of these simple lead follow up techniques.
With our system it will 'merge' in the leads name to emails to make it look more personal.
Finally, with follow-up you can give your prospects valuable information about the dance world.
Provide them with ideas, interesting stories, and other things that they will appreciate.
When your lead follow-up causes your prospects to look forward to hearing from you, you become the welcome guest instead of the unwanted pest.
Once this relationship is developed, selling to your potential parent/student becomes a much easier process.
With lead follow-up, you can quickly and easily send valuable information to your leads.
With lead follow-up, you can build a relationship with those individuals that are not yet your paying students.
With effective lead follow-up, you stay in front of your prospects, focus on the individuals, offer valuable information to your lead, and overall build a relationship that will help you sign MORE paying students up much more easily.