Much has been said about the effectiveness of article marketing in directing traffic to a specific website and its innate power (if written well) to hook a reader into wanting to read more.
Since article marketing is undeniably successful, the challenge to many in the online marketing industry now is how to come up with the perfect articles especially if they are not that confident in their writing capabilities but cannot afford to pay ghost writers to do the work for them.
Now, not all article marketers are successful just like in any other businesses, some enjoy the results of their article writing efforts while a few do not.
While there are those who amazingly convince readers to click on their site because somehow they have developed a way of subtly telling potential customers that there is still more to be had if they continue to click on, others have been continuously besieged by the fact they cannot even lure even a few individuals to even see the front page of their sites.
The disparity lies not on anything else but on the way the article has been composed and presented since you may have a very interesting topic, the words that you choose are topnotch and very professional, yet the presentation of the article comes on as dull and droning, as if it were a sermon or lecture and not a story.
People love to hear stories, especially those that have a direct influence on their daily lives so you really have to create a connection when composing your articles.
One of the key ingredients in a winning article is to provide quality original content.
In a world full of articles, one might say that there is no original topic anymore but what we mean by original is writing something that you know well and that you recognize as a topic that would appeal to many people.
Therefore since you are very familiar with the topic that you are about to write, then you would be able to compose it with great ease and comfort and you do not have to grope for words.
Making the article you are composing does not mean you have to use technical words and other gobbledygook, in fact the exact opposite is what you should apply and that is using simple straightforward words that do not beat around the bush and provides in depth information told in an uncomplicated manner.
To sound more knowledgeable, try throwing in a few tips and trade secrets that may hook the reader more and establish you as an expert on the topic's specific field.
Titles are the covers of your article and in as much we do not want to, people judge still judge books by its cover so create topics that will stir interest.
The title is what encourages a person to read what is beneath.