My involvement in MLM for eight years has resulted in me learning a lot from my experience. I have been involved in numerous programs. Some of which have been out right scams to some that just could not hold up to time. Besides the scams I consider everything an opportunity. Most programs will fail as it is a learning process. Though I have not had much success in my time promoting MLM do to my own problems such as being stubborn I have learned what not to do.
You do not want to constantly jump on the next best thing as you need to give focus on your program. It is said to give your program a year before deciding to move on. Also you need to focus on that one program and once you are successful with that program you can spread yourself out to other opportunities as if you can succeed at one you can succeed at another. All of this will not matter though if you are not even involved in a program worth promoting.
Programs worth promoting I believe have these three factors. One factor consists of an honest and reliable administration which are the owners or the owner of the programs or companies. The other factors consist of the compensation plan and the product itself. In MLM it is a people business so when it comes to advertising you will be well to implement techniques that gain trust as people join people. You can chose to treat things as direct marketing but in MLM that will not result in long term success as after all you want residual income. With all of that being said a program still requires a fair compensation plan and a product to be legal.
An honest administration along with a fair compensation plan and a good product has the potential to last for the long run. As you know this is business and in business there is competition. I veiw competition as a way to grow. If a company has a better compensation plan or product then that will require the other businesses in that field to either change to compete or get left behind. A company needs these three factors in MLM to survive the long run.
Let me discuss the first factor which I believe is very crucial to a programs success. That factor is obviously the administration. For example I am now involved with a company where I know the management is honest and reliable. The owner is already a self made millionaire and understands MLM. That being said means I have complete confidence in his ability to run his company as he is already successful at it.
The second factor I believe is the product. I consider the product above the compensation plan do to the fact that if you have a bad product in MLM you will not last very long. Yes I have heard you can sell anything no matter how bad it is. Leave that to direct marketing as that is short term thinking and in my opinion you will only hurt your reputation in this industry by promoting bad products resulting in know one trusting you. Good products will out compete poor products and like I said MLM is a people business so make sure you have a product that has value in which people can use. It is very important that you offer value and a good product represents great value.
That way, you will be able to start adding a lot more people into your business.
The system should go like this:
1. The first thing you will need is people who are interested in what you're promoting. This is known as your target market. In order to get these people, you can either focus on people who live in your town or you can generate your own leads on the internet. Either way, you will need a lot of people. It'll make it easier for you to recruit people this way.
2. Another part of the MLM recruiting system is to have an offer for your target market. Your offer should grab their attention, get them interested, create desire, and get them to take action. This is something that a lot of MLM companies don't tell their distributors. But this is the most effective way to add people into your downline.
3. Now, the third thing you will need to be able to do is overcome the basic objections that people have. If someone tells you no, well they're not interested. But if they say, they're not sure or is this like any other MLM business, you should be able to overcome it. It's really simple to do.
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