With the help of all the technology tools we have today, small businesses dont seem that small anymore. We can actually make them look big enough for the audience to take notice of them.

Our number one tool for business marketing is the Internet. With the ever-growing popularity of social media and other online marketing tools, we can reach a bigger audience for our small business. It does not matter if you own a retail shop, salon or a restaurant. It also doesnt matter if youre a start up building business, when you use the vast amount of Internet tools available efficiently, you can draw in more customers.

Gone are the days when small businesses rely solely on radio, TV and newspapers to market their goods and services. Even though tri-media can still help reach local audience, the Internet reaches a far greater number of people.

Consider the following tips on advertising your business online. This will save you a lot of money for advertising while reaching into a wider audience.

Create a website Having your own website will help you reach more people to check out your products and services. Keep it simple and user-friendly, depending on what your type of business is. Include as many information you want to share as possible about your trade so that visitors will be informed. Make sure to constantly update the content, including your latest products and services, any upcoming sale or events to inform your target audience. Updating your website regularly will help boost your website popularity. This will also help your audience stay updated about whats going on in your establishment.
Email address Create a business email address. Do not use your personal email address to communicate business-related transactions. Register a new domain for your business so that your correspondence will look more professional. Ninety percent of the people who uses the Internet communicate via email address while customers can easily contact you electronically. Email is the most convenient way to respond to inquiries without having to talk to the customer on voice.
Create Facebook, Twitter and other social media accounts Almost everybody has their Facebook and Twitter accounts nowadays. Social media is a great way to reach your target audience. Connect your Facebook and Twitter accounts to your website so that each time you update, it will be posted on your social networking pages. Youll be surprised at how much audience you can reach just by using Facebook and Twitter.
The advent of the Internet and social media helped bridged the boundaries between large companies and small business startups as far as marketing is concerned. Online marketing is the norm and businesses who dont have an online presence are left grasping in the dark.