Scandinavian Airlines is just one of many airlines that have a recent history of enthralling stories that include a variety of twists and turns. There is an attention-grabbing demonstration if an airline has the ability to stay up and running for multiple decades. The simplest explanation is that the airline business is one of the most arduous in the world.rnrnNarrow profit margins are just one of the assorted demands you have to deal with. By and large, the aviation industry is really closely associated with and reliant upon the power of national and international economies. During times of both exploding growth and in harsh conditions, airline companies always stick to the different phases of business. So with that said, let us take a look at Scandinavian Airlines and learn more about this unique company.rnrnScandinavian Airline Systems, also referred to by their initial SAS, launched halfway through the 1950s. SAS is the world's original airline that took a trans-polar flight.rnrnThat means they flew across the top of the earth, the North Pole. With the ultimate destination being Los Angeles, California, the real flight commenced from Copenhagen, Denmark. Essentially, for SAS this was a rather intelligent move on their part. The rationalization is that they got a large amount of recognition and business out of the movie industry in Hollywood. As a result, the route between Europe and the US west coast became more expedient. The key to success for all airlines is brand awareness and marketing just to name a few. Scandinavian Airlines created a tremendous coup in world wide brand awareness during the mid 1950s. Scandinavian Airlines plotted out a route over the North Pole with a maiden voyage to Los Angeles California on the western coast of the United States. They then took advantage of the branding opportunity in 1957 when they introduced, "round the world service over the North Pole." This flight service included destinations such as Anchorage, Alaska; Copenhagen and Tokyo, Japan.rnrnOne of the three countries with a percentage ownership of Scandinavian Airlines is Denmark. Between Copenhagen and locations throughout Europe, are the foremost points of flight operational responsibilities.rnrnOther air routes comprise of a flight to Oslo, Norway and also travel within Denmark. While the entire company itself employs in excess of 15,000 people, SAS DK employee count is just under 3,000. Because Sweden also has a portion of possession, the story is analogous to SAS Sweden. Flights coming out of Stockholm, Sweden to places around Europe and routes throughout the country of Sweden are the realm of operations. In the first half of the 21st century Scandinavian Airlines has grown into a reputable airline worth it's weight in gold. This is due largely to the smart business efforts involving business partnerships. The company is aggressive and has been all throughout their history. BUT, they are also not afraid to form a type of covalent bond with others when necessary. SAS has weathered some pretty tough storms since the mid 1940's and yet they have persevered year after year. There have been several instrumental figures in the life of SAS who have helped make the company financially stronger.

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