A problem every new website owner faces is getting traffic to their website.
This is arguably the hardest and most time consuming part of making your website successful.
A problem that a lot of owners face is not wanting to spend money on getting the traffic to their website, but there is an easy way to get targeted traffic to your website for free, and that is through article marketing.
The way article marketing works is the website owner writes an article related to the topic of his website and then submits it to an article directory for publication.
Now when the owner submits the article he or she includes a link back to their website in the about the author section at the bottom.
There are two good effects that this link brings to the website owner, one in the short run, and one in the long run.
In the short run visitors to the article directory will be searching for information on the topic your article was written about and will click the link at the bottom of the article and go to your website.
In the short run this will lead to direct visitors and possibly customers.
In the long run the article that you placed on the article directory will get picked up by other website owners who will place the article on their websites and give you even more links back to your websites.
That is why it is important to submit your article to a directory that allows publishing of articles as long as they leave the about the author intact.
In addition to that the links back to your website will give your website a higher ranking in the search engines and could possibly give you a long steady stream of traffic to your website.