Technology Networking & Internet

Super Bowl Sets Social Media Engagement Records

If 49ers head coach Jim Harbaugh didn’t think that “the Facebooking and the Tweeter” were a waste of time, maybe his team would have won Super Bowl XLVII. Here’s a look inside the social media world on how the teams and the Super Bowl as a whole fared.

Team Facebook Pages
The San Francisco 49ers have a slight edge on the Baltimore Ravens, 1.7 million likes compared to 1.4 million. While that may sound like a lot, let’s put that into perspective.

The Dallas Cowboys have over five million likes on Facebook. (If you needed any evidence that they are America’s team, there you are.) Furthermore, 14 out of the 32 professional teams have less than a million likes. In total on Facebook, 1 in 10 Americans have showed their fandom for at least one NFL team by liking its page. Here is a list of the NFL Teams Facebook Pages, ranked by number of "likes" as of Super Bowl Sunday.
  1. Dallas Cowboys
  2. Pittsburgh Steelers
  3. New England Patriots
  4. Green Bay Packers
  5. New Orleans Saints
  6. Chicago Bears
  7. New York Giants
  8. Philadelphia Eagles
  9. Oakland Raiders
  10. San Francisco 49ers
  11. Indianapolis Colts
  12. Denver Broncos
  13. New York Jets
  14. Baltimore Ravens
  15. Minnesota Vikings
  16. Miami Dolphins
  17. San Diego Chargers
  18. Washington Redskins
  19. Atlanta Falcons
  20. Seattle Seahawks
  21. Detroit Lions
  22. Houston Texans
  23. Kansas City Chiefs
  24. Cincinnati Bengals
  25. Carolina Panthers
  26. Arizona Cardinals
  27. Tampa Bay Buccaneers
  28. Tennessee Titans
  29. Buffalo Bills
  30. St. Louis Rams
  31. Cleveland Browns
  32. Jacksonville Jaguars

New Way of Watching
Let’s be real, bars are crowded and parties can get awkward.

Thanks to CBS Sports, your problems were solved, America. You’re welcome. CBS Sports had its first live stream of the Super Bowl online, featuring countless camera angles and a Twitter feed. The most popular feature was the “Fan Cam,” that brought fans four unique camera angles. With all of these features blowing your mind, watching the game from home was actually cooler than being out.

Twitter Bowl
Without commercials, the Super Bowl accumulated 22.1 million tweets Sunday evening. Overall, 49 percent were positive, 25 percent were neutral and 26 percent were haters. Mobile devices were responsible for 88 percent of the tweets, 60 percent of them were sent by iPhones. Before the game even started, the Sandy Hook Elementary School Choir’s singing of America the Beautiful with Jennifer Hudson gain quite a bit of attention.

As expected, spikes in Twitter posts concerning the Super Bowl were in direct correlation with big plays in the game, especially touchdowns. The top four mentioned athletes were Ray Lewis, Joe Flacco, Colin Kaepernick and Jacoby Jones. This is how the game broke down in tweets per minute:

  • Power outage: 231,500
  • Jacoby Jones 108-yd touchdown return: 185,000
  • Ravens win: 183,000
  • Jacoby Jones 56-yd touchdown reception in the second quarter: 168,000
  • 49ers first touchdown: 131,000

Overall, the Super Bowl on Twitter was 3.01 times higher than last year (52,556,473 compared to 2012’s 17,456,217.)

Beyonce Bowl
People have a love/hate relationship for Beyonce, but the bottom line is that she killed the half time performance, both on stage and in the social media world. Her sister, Solange Knowles, helped her cause by posting “Beyonce Bowl” on Twitter. After 29,000 retweets, the hashtag #BeyonceBowl was born. Over the span of the Super Bowl, there were 7.3 million mentions of Beyonce. Here’s how halftime looked in tweets per minute:

  • End: 268,000
  • The fantastic reunion of Destiny’s Child: 257,500
  • Single Ladies: 252,500

Super Bowl Blackout
Who turned the power out? Who, who who? The answer turned out to be an electrical relay device, but there have were countless memes debating what happened. Eleven percent of the day’s tweets on Twitter were about the 34-minute power outage, a total of 5.8 million. As far as tweets per minute went, 231,500 per minute were sent during the frenzy.

Additional reporting provided by Krista Pirtle.

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