At the first glance of shop, A place where to buy, where to consume, and something like that. It stands the economical development, meaning the development of market directed economy. In this situation, kinds of shops become into true. Many forms of trading, like real shops, online shop, bring us much convenience of free and equal trading.Literally, a retail shop is the sale of goods and services from individuals or businesses to theend-user. So are other forms.

Shops, as part of an integrated system called the supply chain. Generally speaking, a retailer shop purchases goods or productsin large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to theconsumerfor a profit. And the transactions are done in either fixed locations like stores or markets,door-to-dooror bydelivery. The two most common forms are real stores and online shopping. And they include subordinated services, such as delivery. Shops may be on residential streets, streets with few or no houses or in ashopping mall. Shopping streets may be forpedestriansonly. Sometimes a shopping street has a partial or fullroofto protect customers fromprecipitation. When it comes to online shop, a type ofelectronic commerceused for business-to-consumer (B2C) transactions andmail order, are forms of non-shop retailing, which only need using fingers without leaving home.

Besides the forms, we can also classify the shops into many types according to different products and service. Such as coffee bar, atoy shop, a book shop or, cake shop, etc. And as a real store, if it wants to catch customers attention, it needs an attractive and appropriate shop front, especially in the intense competition, a good shop front play a critical function. Even if you open a shop online, the shop front is also very important, a good appealing is always able to catch customers attention, and then they will stop by and may make a purchase.

After the initial overview of shop, we can start a shop if we interested. Firstly, we should make a decision which type we can run, a market investigation for reference is necessary. For real store, we need choose a right place, which may have many potential customers who interested your store. Secondly, you make a detailed plan, and calculate the assumed invest and benefits, because no one want to run a fail business. The Last one is insist and change. Namely, insist on good products and services; change the market tactics according to market transformation.

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