One strategy of the interactive internet marketing is the use of social media to build a market around the product or service.
However, you need to know how to properly plan and execute such type of marketing in order to achieve the success you want for your business.
It is completely different from offline marketing because it starts and ends with you making friendships first and have your business a way to help your friends in case they need it.
There is no question that social media is a powerful interactive internet marketing strategy that an internet marketer should add to his arsenal.
The social networking sites are taking the internet by storm and many of them are free.
These sites vary from video sharing, to social networking, blog publishing, social bookmarking and monetizing.
Some of the most popular sites are Facebook, YouTube, Twitter, and WordPress.
Let me throw here some interesting statistics: Facebook has approximately 355 million users and the average visit per user is 19 minutes per day.
The number of Twitter users doubles every ninety days and this number is expected to reach fifty millions by end of 2010.
This makes such sites very powerful in spreading any message really fast and for free.
Although it is not a "get-rich-quick" process, it is a sure income for money since you build growth and momentum with time and it is simple to do.
But you should follow the rules of the social life once you join these websites and have your main target of building friendships with people and not making a sale pitch.
Social media is similar to real life where you present yourself as a real person, you converse with people who have common interests and hobbies, you listen to their comments and offer information and advises that might help them in their daily life.
In simple words, you should use social media to develop relationships.
Never try to pitch a sale on the first day, use the hyperbole of offline marketing or spam your network lists with automated email messages.
This will lead to a sure failure of your business.