Article marketing has been around for years. It has worked for many, and will continue to work for others. The concept of article marketing is simple. You have an online business that you want to promote. Now you need to get the word out.
On the Internet, getting the word out means letting potential customers find out where your website is. In other words, it's all about links. The more links you have on external sites, the easier it is for others to find you. So what does that got to do with article marketing?
You see, when you write and submit articles, article directories allow you to promote your own websites in the author resource box. Usually, you are allowed to leave up to 2 live links in your author signature. Whenever someone reads your articles, and like what you have to say, they will click on the links and visit your website. Here is when you try to sell them your wares.
But before you get to enjoy the benefits of article marketing, you first have to know how to get your articles published. Fortunately, article marketing is so simple that even a fifteen year old can do it. All you need is an ability to write decent articles, and an Internet connection so that you can submit the articles for publication.
The only problem with this traffic generation technique is that it takes up way too much time. If you are a prolific writer, you can write a 300 word article in less than 15 minutes. However, not everyone is a prolific writer. Some are not even comfortable writing in English. So how can these people get into article marketing?
The solution is simple: outsource.
The process of article marketing is time consuming by its very nature. You need time to write articles, and you need even more time to submit your articles to hundreds of article directories. As an online business owner, you have lots of important work to do, like developing partnerships or product development. You hardly have time to sit down and write articles for distribution. So to give your internet business the kick start that it needs, outsource your article marketing activities. In other words, leave the grunt work to professional service providers.
When you do that, two things will happen. One, you find that you don't have to worry about doing it wrong. You can skip the learning curve for article marketing altogether and head straight towards your goal, which is to bring in the traffic. Professional article distribution service providers will be able to write search engine optimized articles for you to help you promote your business. They will also create your author resource box for you so that the articles contain live links to your site.
Secondly, you now find that you are free to work on other aspects of your business. This has been mentioned earlier but it's so important that it's worth mentioning again. You absolutely has to spend your precious time working on business development. You are the owner of the business. If you don't develop your business, no one is going to do it for you. So spend your energy where it's most needed.
When done right, article marketing can bring a steady stream of visitors to your website. How you want to monetize this traffic is up to you.