There are several sources you can draw upon to generate annuity leads.
In fact, having leads come from several different sources is a good strategy so that you attract a wider range of interested prospects to the annuity products you are trying to sell.
One great source for annuity sales leads is referrals.
You can obtain referrals to your annuity services from friends, relatives, business colleagues, and of course satisfied customers.
This can be a great source of annuity leads because these are people who have received a personal recommendation for you and your services.
You do need to make a habit of asking for referrals on a consistent basis in order to receive this source of lead frequently.
Offering free annuity seminars in your local community is another potential source of leads.
People who are interested in finding out more about annuities will be attracted to attending your seminar.
If it is presented in a professional manner and useful information is provided, people will be impressed with you and your services.
Direct mailing is another potential source for annuity sales lead generation.
You can buy targeted lists from list brokers and mail out a sales letter or other type of marketing material to generate annuity sales leads.
This can be an expensive way to generate leads, but if you have a very targeted list can be effective.
One of the best sources for obtaining large quantities of leads on a consistent basis is to enroll in an annuity lead program through a lead management company.
These organizations can provide you with targeted annuity leads on a consistent basis with the corresponding demographic characteristics that you specify.