'Marketing' is a core need for the success of any business organization. Today, most of the companies and organizations have turned online to fulfill this core need. One such widely adopted strategy is email marketing. While this is an effective method, its effectiveness depends on a number of factors, one being the chosen email marketing template.

A template is a design using which one can get rid of many technical issues related to the design aspect of an email. For instance, use of templates cuts the need of writing snippets of code in either HTML or CSS. While companies offering softwares for mass email in UK have such templates in their softwares, one can get a number of templates from Internet as well. Since, template is the tool that affects the email design, it must be chosen with efficiency. Here are some of the tips that can help pick the right template:

1. Mobile compatibility: It is well known that the number of people using smart phones to access their emails is on a rise. However, an email sender has to understand that the browser for desktops and the one for smart phones have different set of rules. An email that is shown with a perfect design on a desktop computer might get completely distorted on a smart phone. Hence, it becomes important to pick a template that comes with mobile phone compatibility. If one uses a template with no compatibility, the email might even become unresponsive when accessed on a smart phone.

2. Color schemes: As said, softwares for mass email by UK companies usually are inclusive of various templates. But, the real challenge is to opt for right template that gives email a visually appealing look. One thing that can ensure this is the right color scheme. If one does not understand what template will look good, one can test two or three templates to make a decision. The color scheme should cater to the needs and preference of audience. Plus, it should offer a clear visibility and great readability to the readers.

3. Tested: Many sites offering email marketing templates first test the templates to see which ones bring in good responses. Using such templates for marketing purpose is far better than using the untested ones. Before even starting up the campaign, one will have a little assurance that the template would work good and will have great impact on the reader's mind.